Steve Reeves leads DRG’s Social Intelligence division, bringing over 10 years of experience in digital marketing, consumer insights and social analytics. He has worked with clients like Novartis, GSK, Biogen, Medtronic and others, developing leading edge marketing & research programs and cultivating strategies that improve market positioning, contribute to product innovation and show new revenue growth. He has been a featured speaker at Digital Pharma East and Digital Pharma Europe, SXSW, the American Marketing Association (AMA), Brandwatch NYK and other healthcare and pharma events. He has worked extensively on patient journey design for a number of large pharma and healthcare brands, across multiple therapeutic areas globally. He and his team developed DRG’s Patient Emotional Journey framework, which analyzes voice-of-the-patient social media data and effectively identifies key emotions, feelings and attitudes a patient experiences as they progress through their journey, and ties these emotional characteristics to patient behaviors, unmet needs and key intervention points.