Well-versed in all areas of marketing research, Sondra provides solid expertise using qualitative and quantitative research to inform business strategy. Sondra conducts market research in diverse industries including healthcare, public health, tourism, financial services, telecommunications and packaged goods. She has more than 25 years of experience in the industry, and her work has been recognized by organizations such as the American Marketing Association and the Marketing Research Association.

Sondra started MDRG in 1994 after 7 years in market research on the client side. In addition to undergraduate and graduate degrees in Sociology, Sondra has received additional training from the Burke Institute and completed advanced moderator training with RIVA. Sondra is certified by QRCA, the Qualitative Research Consultants Association, as a moderator and qualitative research consultant. In 2015, Sondra successfully completed the Goldman Sachs 10,000 Small Business program.