3:20pm - 3:40pm The Power of the Human Voice in Market Research
Tuesday Mar 27
With over 30 million voice-first devices already in circulation in the US, voice is destined to become people's go-to interface for interacting with the world. Millions of people each day are already using voice-assistants to change the temperature, turn on lights, and even order a coffee — but can voice also help market research professionals unlock insights about their customers? In this presentation, Fabio Gratton, CEO and co-founder of the voice-first research platform inVibe, will demonstrate how automated, voice-response mixed-methods research can deliver unique insights about customers by analyzing speech content and the linguistic/paralinguistic acoustic markers that accompany it.