1:30pm - 1:50pm Mapping Integrated Patient Journeys through Behavioral Science and Cultural Anthropology
Tuesday Mar 27
We believe Integrated Patient Journeys are essential tools for fully exploring complex and messy experiences, such as living with an illness. The cultural anthropology perspective reveals the ways people understand, experience, and make sense of their self, illness, and treatment throughout their journey. The behavioral science perspective uncovers key decision points, underlying motivations, and the impact of the choice environments people encounter along their journey. Only by integrating research methods and principles from both disciplines, can we craft meaningful strategy, tactics, and decision contexts that are true to the lived experience.