1:10pm - 1:30pm Revisiting Design Thinking and the Future of Healthcare Market Research
Tuesday Mar 27
Ten years have now passed since Tim Brown published “Design Thinking” in the Harvard Business Review, an article that did much to popularize and mainstream this philosophy across a range of business disciplines, including market research. Since then, the healthcare industry has changed in many ways, including an increasing reliance of stakeholders on digital technologies. In this presentation, the speaker will explore how the proliferation of digital technologies and systems-- from EHR systems to screenless interfaces and personal fitness trackers, are not only changing how stakeholders interact with the healthcare system, but how they make decisions as well. The implications for how we will be approaching market research in the future are profound, and a few key design thinking concepts will be critical in shaping the broad contours of this brave new world.